Or rather, why should I stay in your hotel?
All hotels have rooms, all hotels have services. What connection can you make between your visitor and your hotel/accommodation experience? Does your hotel offer something different? Make sure you let the visitor know.
Room and services descriptions should be informative but also aspirational, you’re hotel may not be as luxurious as Gramercy Park Hotel, but you will have features that are worthy of highlighting. Tell a story, allow your visitor to see themselves having a great time – the more you do, the higher the chance of a completed booking.