Conversion rate optimisation (CRO or Conversion Optimisation) is the process of increasing the percentage of conversions from a website or mobile app. Conversion rate optimisation typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate testing.
Pages related to conversion rate optimisation:
And some videos:
Kraken Data is software agnostic, we work with your testing software of choice. Amoungst the ones we support and recommend are: