Digital analytics is more than measuring how many people came to your website, what they interact with and if they bought from you. It’s understanding your key performance indicators and how to influence them to increase revenue or decrease costs.
How do you optimise your marketing spend so you’re getting the best return on your investment? What are our best performing visitor segments? What happens when we re-engage your users with targeted content? All these questions can be answered through analytics.
Kraken Data helps companies increase online performance through a deeper understanding of what activities drive business value. We’re able to help you determine your measurement strategy and implement the tracking and reporting that you need to realise it.
This means we don’t do one size fits all solutions. Instead we work with you to understand your business to ensure your implementation meets your business needs and is used to make informed decisions about your online presence.
Through interviews, workshops or questionnaires, we’ll work with you to develop a measurement plan that is meaningful and actionable by your business.
With our measurement plan in hand, we can then develop Key Performance Indicators, or KPIs, that can be used to gauge how your online business is performing without the need for analysis.
Once we know what is meaningful for your business online, we can then develop an implementation plan to ensure we’re going to produce a solution that speaks to your business.
We will work with your team to assist in the implementation, ensure your data collection is accurate and thorough and build out your reporting environment.
We will work with you to create dashboards and reporting tools to visualise what’s working, and how you’re tracking against targets.
The reporting will be tailored to your measurement plan and KPIs to ensure you have your business metrics on hand.
We’ll develop KPI dashboards, so you have all your KPIs available at a glance. This guides analysis to where is needed. What is underperforming or working well and why? How do we make sure success is repeatable and failure is discovered and avoided?
Things change, we get that. Sometimes you need to change platforms. Sometimes you need to upgrade to gain the capability you need to realise your digital strategy. We can work with you to ensure the process includes your current capabilities, add the upgraded features and unify your data strategy across platforms.
Our consultants have decades of digital experience. We’ll take your implementation to the next level with advanced integrations and API development allowing you to get the most out of your analytics platform. This allows us to integrate data where it can add value to your other technologies.
Kraken Data can manage your platform and implemenation for you. This gives you the confidence that the cornerstone of you analytics strategy is taken care with you needing to bring on full time staff. This is cheaper and more reliable to have us do this for you.
We work with your software of choice or can provide recommendations based on your needs.
We have many years experience working with Google Analytics, Tag Manager and Data Studio. We ensure that the correct tagging is in place and that the reports fully support KPIs and reporting requirements.
With our in depth knowledge of the Adobe product family, KRAKENDATA can help with implementation, customisation and ongoing analytics program for your company’s online presence. Use Audience Manager, Analytics and Tag Manager to identify, optimise and increase your key business metrics.